For the first time, Proparco and IFC – the private arms of AFD Group and the World Bank Group respectively – have joined forces with Helios Sports and Entertainment Group to significantly increase investment in the sports and entertainment industries in Africa. This major partnership will serve as a catalyst in the development of the ecosystem, promoting economic opportunities as well as social inclusion.
To advance shared knowledge on this new and innovative subject, the World Bank Group and the French Development Agency will work together on a new report that will explore sport’s contribution to sustainable development.